10 Minutes Matter

10 Minutes Matter

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Reading aloud to young children is one of the easiest and best ways to help them be ready for the social, emotional, and academic aspects of kindergarten. That’s why the Department of Human Services (DHS) is launching the “10 Minutes Matter” reading campaign.

Reading to children at least 10 minutes a day can make a difference, and it’s never too early to start. Language-rich moments help children develop their communication skills, recognize sounds and letters, and will increase their vocabulary.

Science has shown that 90 percent of a person’s brain develops in the first five years of life. That’s why a child’s experiences and relationships during that time are critically important. Reading not only engages children and boosts brain development, but it also helps children and parents and children bond.

Below you will find a toolkit designed for child care centers, educators, and others who work with parents of young children or who want to promote literacy. The toolkit includes sharable social media graphics and flyers promoting reading at least 10 minutes every day. Videos of Arkansans reading books also will be periodically posted to this page. You also will find information about how to access free books for children.


How to Use These Materials

10 Minutes Matter Flyer

10 Minutes Matter Flyer (Spanish)

List of Best Books by Age

Share the images below on your social media channels.


Books can be expensive, but there are many ways parents can access books for little to no costs.